How the Presidential Campaign May Adversely Affect Your Email Deliverability
Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email...
View ArticleThose Spammers Keep Getting More Clever
We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment...
View ArticlePolitical Email Formatting and its Affects on Your Deliverability
Did you know that political (and religious) speech is exempt from CAN-SPAM regulations in order to avoid issues of First Amendment violations? Most political emails are formatted in the eye-catching...
View ArticleCustomer Showcase: Impact Analytics
SuretyMail is happy to welcome Impact Analytics as our newest member! When we asked Tim Kaelin, CEO of Impact Analytics, LLC, to tell us a little about what his business does, he answered simply,...
View ArticleThe Importance of Using Real Email Addresses
Today's deliverability tip comes to you hot-on-the trails of a retail mini-saga that unfolded for me this week with a large, well known online retailer. The saga could have been easily downgraded to a...
View ArticleNew Data Shows a Small Number of Complaints Can Cause Deliverability Issues
Our data suggests that a complaint rate of more than even 1 in 10,000 (.01%) can cause problems. This may happen as a consequence of direct actions by the ISP or as a reflection of something else. You...
View ArticleCustomer Showcase: Target Box
Born from the need for an email platform for marketing professional campaigns, Target Box was initially used internally by an e-commerce company. After gaining experience from the internal model,...
View ArticleA Simpler Approach to an Email Deliverability Metric
We often talk about the formula for email deliverability: sender reputation + good mailing list hygiene + mindful sending practices = optimum deliverability. Sometimes finding the sweet spot that...
View ArticleCustomer Showcase: WebStrategy
SuretyMail is pleased to welcome WebStrategy as our newest customer. Offering the "full package" to help build and promote a professional corporate online image, WebStrategy focuses on email marketing,...
View ArticleSubject Line Mistakes That Are Sending Your Emails to the Junkbox
Did you know that certain popular buzzwords can actually hurt your deliverability? Spam filters, such as SpamAssassin, are commonly used computer programs that are used to filter email spam by...
View ArticleHappy Thanksgiving From the Surety Mail Team
Hello All! We will keep this short and sweet: Happy Thanksgiving weekend. We hope that all of you are having a wonderful weekend with loved ones, eating lots of leftovers, and getting lots of rest and...
View ArticleTwitter, Pinterest and Spam
With news that popular social media service, Pinterest, has become the victim of unscrupulous spammers, Twitter announced that they are fighting back by dropping a major lawsuit on five of their most...
View ArticleCustomer Showcase: Preferred Market Solutions
Preferred Market Solutions is a rewards program software provider. Their solution gives businesses of all sizes a high quality and competitive loyalty rewards program and service
View ArticleRemember to Add Test Accounts to Your Mailing Lists
If there is anything that we want to emphasize in ensuring that you experience optimum email deliverability, it’s that you add test accounts to your mailing list. You should do this by opening a test...
View ArticleCustomer Showcase: eTrak-Plus
SuretyMail would like to welcome our newest member: eTrak-Plus. Providing management software solutions for city parks and recreation departments nationwide, eTrak-Plus allows for better communication...
View ArticleCustomer Showcase: ConnectedView
Combining the power of email marketing, social media, surveys, website visitor analytics, and website analysis, ConnectedView aims to simplify the eMarketing efforts of their customers. ConnectedView...
View ArticleGmail - the Silent Email Deliverability Killer
As we've talked about at length before, web-based email providers such as Gmail, Yahoo, and Hotmail, take into account the open rates and click-through rates associated with the email that you send to...
View ArticleCustomer Showcase: CCS Medical
Since 1994 CCS Medical has successfully made it easy and affordable for patients to receive their medical supplies by being committed to providing reliable home delivery of quality products and...
View ArticleCustomer Showcase: INinbox
INinbox started as a front end email application for small business owners, with the initial goal to build a stable application that offered a whole suite of email marketing tools to its end users....
View ArticleWhat Gmail’s New “Tabs” Feature Means for Email Senders
A lot of business email senders are wondering just what Gmail's new "tabs" feature, now turned on by default for all Gmail users, means for delivery of the commercial email that they send. Will...
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